Ologie is a branding agency. We're a hybrid between a branding consultant and an advertising agency. To us, branding is defining the essence, personality and voice of a company, product or service. At Ologie, we develop brands holistically by looking at all these things in equal measure. We call it Brand Thinking and Brand Building.

Ologie was founded in 1987 by Beverly Bethge, our Chief Creative Officer. She has an extensive design and advertising background and has spent almost two decades helping to build strong retail brands like Too, Bath & Body Works and Express. In 2002, former Fitch CEO Bill Faust joined Ologie as Chief Strategy Officer. He also has a design background as well as experience in research and business strategy. Bill has spent the past 20 years helping companies like Hush Puppies, Owens Corning and Lowe's to think about their brands in different ways. Together, these two unique philosophies embody what we are today: Not a traditional brand consultant. Not a traditional agency. Just the best of both worlds under one roof.

Core Competencies
Brand Identity Development
Design/Business Strategy
Print Design
Consumer Communication
Package Graphics Design
Interactive Design and Branding

Primary Contact
William Faust
Managing Partner
phone 614-221-1107
fax 614-221-1108
email bfaust@ologieonline.com

Ologie LLC
447 East Main Street
Columbus, Ohio 43215 USA

Check back to see more Case Studies as we complete new assignments.



Selected Case Studies

Brand Positioning Strategy
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Creating a Retail Environment
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  Limited Brands
Managing a Corporate Brand
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  Big Lots
Developing a Private Label Strategy
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  The Longaberger Company
Environmental Branding
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  American Standard
Launching A New Brand
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  National City
In-store Promotions and Employee Communications
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  Too, Inc.
Retail Brand Roll-out
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  Too, Inc.
Limited Too Bra and Panty display design
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  Bath & Body Works
In-store Web Promotion
Case Study Details >>


  © 2006, Ologie LLC