Client
Express

Assignment
Brand Positioning Strategy

Overview
Express is one of the largest specialty fashion retailers in the world and a division of Limited Brands. Their clothes are always on target and the customer is sure to be in fashion. The process to get to that point involves more than 100 fashion designers working at the Express Design Studio at 111 5th Ave, New York, New York. We were part of a team that defined how the Express Design Studio should translate to the store environment as part of a major brand repositioning.

Storefront Windows

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Express Design Studio Brand Literature

Express Hang Tag Concepts