Big Lots

Developing a Private Label Strategy

Big Lots, Inc. is a Fortune 500 company and one of the countryís largest and most successful closeout retailers. It currently operates more than 1,400 stores in 47 states. With 139 private-label brands, Big Lots needed to simplify its offering to build brand loyalty, simplify the shopping experience, and de-clutter inventory. Ologieís strategy team narrowed this set of brands to 25, and the creative team developed inventive packaging designs for each. These designs were informed by extensive research on each brandís target audience. Products included cookware, furniture, gardening tools, electronics, vitamins, linens, and decor items. The end result is a cohesive store presence filled with thoughtful brands that keep customers coming back.


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Bissel packaging redesigned for Big Lots

Packaging design and nomenclature for Big Lots private-label brands


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