Bath & Body Works

In-store Web Promotion

Bath & Body Works has built a brand that offers a wide mix of natural and luxurious body and hair care products. This assignment came at a time when Bath & Body Works was beginning to reinvent itself and move away from its original image that evoked more of a natural and rural feel. As part of this process, Bath & Body Works began to move their products to a new e-commerce web site in addition to the retail store channel. Ologie was retained to develop an in-store promotion that would drive customers to the web site where they would find new products and services. The solutions featured tie-ins with complementary brands as well as coordinated in-store displays.

In-store Display


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In-store Displays


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