Too, Inc.

Retail Brand Roll-out

Too Inc. (formerly Limited Too) is one of many successful retail brands spun out of Limited Brands in the late 1990’s. Too’s focus was to provide fashion and fun to a very specific yet lucrative target market— girls between the ages of 7 and 14. In Too’s formative years, as it evolved to become a national chain, Ologie was instrumental in developing not only the overall Too brand, but several sub-brands, promotional campaigns and merchandising programs. From a year-long store windows program to the company’s first two annual reports to employee benefits packages, Ologie extended the Too brand image to a wide variety of internal and external applications. Too continues to dominate its category and be the premier retailer of pre-teen fashion.

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